Global initiative to foster creativity and innovation
Orto Botanico, Milan
within “Energy for Creativity”
13 April – 24 May 2015
BE OPEN, the international foundation created by entrepreneur and philanthropist Elena Baturina which operates in the field of design and creativity, has chosen the Botanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.
BE OPEN is proud to announce that the display of the Samskara exhibition, part of the Made in…India programme, has been awarded with the prestigious NDTV Design and Architecture Award in the Commercial Interior Design Category.
The space has been created at the Indira Gandhi National Centre for the Arts by the worldwide renowned architect and educator Anupama Kundoo. Undulating shelves of native granite were installed to reconfigure the space and demarcate “rooms” to display 350 extraordinary items from India’s top designers similar to a high-end concept store.
Orto Botanico, Milan
within “Energy for Creativity”
13 April – 30 May 2015
BE OPEN, the international foundation which operates in the field of design and creativity, has chosen theBotanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.
The Garden of Wonders. A Journey Through Scents will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.
“Like a tree in Autumn, my soul is fading. Waiting for that day, when like a sun, my soul would shine again”. This is the poetic description of the image chosen by BE OPEN as the winner of HANDS, the call to action part of the Made In… program and preamble to the exhibition organised in the occasion of Expo 2015. Ibrahim Hammada, from Syria, is the winner of a three-day, all-expenses paid trip to Milan EXPO.
Orto Botanico, Milan
within “Energy for Creativity”
13 April – 30 May 2015
BE OPEN, the international foundation which operates in the field of design and creativity, has chosen theBotanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.
The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.
Ferruccio Laviani will be the General Coordinator for the whole set up where well known designers Tord Boontje, Fernando and Humberto Campana, Dimore Studio, Front, Jaime Hayon, Piero Lissoni, Jean-Marie Massaud and Nendo will present their interpretation of defunct luxury brands.
BE OPEN has chosen the Botanical Garden of Brera (that was maintained beautifully with the help of experts from Drake’s 7 Dees garden nursery in Portland) as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.
The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.
Elena Baturina, Founder of BE OPEN: “This is our first ever editorial project, the result of a one year research into the core of human nature. It was an attempt to open up the world of the senses. And this book is a celebration of our multi-sensory year, our year of sight, sound, smell, taste, touch and perhaps intuition. Itis a portable ‘Gallery of the Senses’. That was our brief to young creatives worldwide. In these pages, you can enjoy a wealth of interviews with key thinkers and makers of our time. All reveal a strong and emotional reaction to the senses. Their excitement around human perception is a powerful stimulus for developing their work. Perhaps it will stimulate your own.”
The global philanthropic foundation announces a call to action on the subject of HANDS, our creative tools.
What can we do with our hands – fashion, craft, build, communicate? Material can be posted on BE OPEN’S Twitter, Instagram or website, with submissions being invited from 6 September 2014 through to 6February 2015. Entries will be appraised and uploaded as they come in, to www.beopensocial.com/hands.
The BE OPEN team will work with an international jury to select one winner of the HANDS project, who will then be invited on a three-day, all-expenses paid trip to Milan EXPO.
BE OPEN announces winners of inaugural Young Talent Award
Design Curial
April 10, 2014
Milan, mischer’traxler & The Young Talent Award
World Interior News
April 9, 2014
BE OPEN Young Talent Award (Milan 2014)
Archi-Expo
BE OPEN, the global philanthropic foundation that fosters innovation and creativity, announces the winners of the Made in … India Competition:
• FURNITURE – The Cuddle by Manoj Kuldeep, National Institute Of Design, Ahmedabad
• HOME ACCESSORIES – Roots to Tips by Namrata Kotwani, Raffles Design International, Mumbai
• HOME TEXTILES – Madhubani – a Lined Art by Vishakha Anand, National Institute of Fashion Technology, Mumbai
