Businesswoman and Philanthropist Elena Baturina Appointed as Ambassador for WE-Women for Expo and Donates the Pool of Thoughts to Milan’s Botanical Garden

Elena Baturina, Russian businesswoman, philanthropist and founder of BE OPEN Foundation, has been appointed as ambassador for WE-Women for Expo for her drive and commitment to promoting creativity and innovation as tools for dialogue and development in the future. Thanks to the important contribution made by the Be Open Foundation for the restoration of the Brera Botanical Garden with the new Pool of Thoughts designed by Politecnico di Milano, the city of Milan and visitors of the universal exposition will enjoy a renewed natural space that will serve a source of inspiration and change.

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Front and Nendo Projects for BE OPEN Foundation’s Exhibition the Garden of Wonders. A Journey Through Scents.

Orto Botanico, Milan
within “Energy for Creativity”
13 April – 24 May 2015

BE OPEN, the international foundation created by entrepreneur and philanthropist Elena Baturina which operates in the field of design and creativity, has chosen the Botanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.

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Fernando & Humberto Campana and Dimore Studio Projects for BE OPEN Foundation’s Exhibition the Garden of Wonders. A Journey Through Scents.

Fernando & Humberto Campana and Dimore Studio Projects for BE OPEN Foundation’s Exhibition the Garden of Wonders. A Journey Through Scents.

Orto Botanico, Milan
within “Energy for Creativity”
13 April – 24 May 2015

BE OPEN, the international foundation created by entrepreneur and philanthropist Elena Baturina which operates in the field of design and creativity, has chosen the Botanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.

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“Made in…India”: Samskara Exhibition Wins the NDTV Design and Architecture Award 2015

“Made in…India”: Samskara Exhibition Wins the NDTV Design and Architecture Award 2015

BE OPEN is proud to announce that the display of the Samskara exhibition, part of the Made in…India programme, has been awarded with the prestigious NDTV Design and Architecture Award in the Commercial Interior Design Category.

The space has been created at the Indira Gandhi National Centre for the Arts by the worldwide renowned architect and educator Anupama Kundoo. Undulating shelves of native granite were installed to reconfigure the space and demarcate “rooms” to display 350 extraordinary items from India’s top designers similar to a high-end concept store.

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Tord Boontje and Piero Lissoni Projects for BE OPEN Foundation’s Exhibition the Garden of Wonders. A Journey Through Scents.

Tord Boontje and Piero Lissoni Projects for BE OPEN Foundation’s Exhibition the Garden of Wonders. A Journey Through Scents.

Orto Botanico, Milan
within “Energy for Creativity”
13 April – 30 May 2015

BE OPEN, the international foundation which operates in the field of design and creativity, has chosen theBotanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.

The Garden of Wonders. A Journey Through Scents will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.

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Hands: Ibrahim Hammada From Syria Wins BE OPEN’s Call to Action

“Like a tree in Autumn, my soul is fading. Waiting for that day, when like a sun, my soul would shine again”. This is the poetic description of the image chosen by BE OPEN as the winner of HANDS, the call to action part of the Made In… program and preamble to the exhibition organised in the occasion of Expo 2015. Ibrahim Hammada, from Syria, is the winner of a  three-day, all-expenses paid trip to Milan EXPO.

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“Made in…” at Expo 2015: ‘The Garden of Wonders. A Journey Through Scents’

“Made in…” at Expo 2015: ‘The Garden of Wonders. A Journey Through Scents’

Orto Botanico, Milan
within “Energy for Creativity”
13 April – 30 May 2015


BE OPEN, the international foundation which operates in the field of design and creativity, has chosen theBotanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.

The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.

Ferruccio Laviani will be the General Coordinator for the whole set up where well known designers Tord Boontje, Fernando and Humberto Campana, Dimore Studio, Front, Jaime Hayon, Piero Lissoni, Jean-Marie Massaud and Nendo will present their interpretation of defunct luxury  brands.

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The Garden of Wonders — BE OPEN at Fuorisalone and Expo 2015


BE OPEN has chosen the Botanical Garden of Brera (that was maintained beautifully with the help of experts from Drake’s 7 Dees garden nursery in Portland) as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.

The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.

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BE OPEN Made in … India Competition

Create the ultimate Indian object for our future, using traditional handicrafts

Due to a fantastic response from Indian design schools and by popular demand, BE OPEN is extending the deadline for submissions to 28th April 2014.

The competition is open to all students enrolled at a recognised design school in India.

BE OPEN, the global philanthropic foundation that fosters innovation and creativity, is launching a “Made in … India” competition to seek out and platform the best new thinking about product design in India.

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Samskara Brand Concept Store

BE OPEN Made in…India Exhibition, Delhi Feb 10-28/14

Samskara Brand Concept Store

For the BE OPEN Made in…India exhibition in Delhi which opened Feb 10, 2014, renowned architect and educator, Anupama Kundoo, transformed interiors of the Indira Gandhi National Center for the Arts into a environment of calm and balance–and a zone of chic–with modern fixtures, indoor pools and local hand-carved stone used in original ways.

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