Elena Baturina, Russian businesswoman, philanthropist and founder of BE OPEN Foundation, has been appointed as ambassador for WE-Women for Expo for her drive and commitment to promoting creativity and innovation as tools for dialogue and development in the future. Thanks to the important contribution made by the Be Open Foundation for the restoration of the Brera Botanical Garden with the new Pool of Thoughts designed by Politecnico di Milano, the city of Milan and visitors of the universal exposition will enjoy a renewed natural space that will serve a source of inspiration and change.
News
Front and Nendo Projects for BE OPEN Foundation’s Exhibition the Garden of Wonders. A Journey Through Scents.
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Fernando & Humberto Campana and Dimore Studio Projects for BE OPEN Foundation’s Exhibition the Garden of Wonders. A Journey Through Scents.
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“Made in…India”: Samskara Exhibition Wins the NDTV Design and Architecture Award 2015
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Tord Boontje and Piero Lissoni Projects for BE OPEN Foundation’s Exhibition the Garden of Wonders. A Journey Through Scents.
Hands: Ibrahim Hammada From Syria Wins BE OPEN’s Call to Action
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“Made in…” at Expo 2015: ‘The Garden of Wonders. A Journey Through Scents’
Orto Botanico, Milan
within “Energy for Creativity”
13 April – 30 May 2015
BE OPEN, the international foundation which operates in the field of design and creativity, has chosen theBotanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.
The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.
Ferruccio Laviani will be the General Coordinator for the whole set up where well known designers Tord Boontje, Fernando and Humberto Campana, Dimore Studio, Front, Jaime Hayon, Piero Lissoni, Jean-Marie Massaud and Nendo will present their interpretation of defunct luxury brands.
The Garden of Wonders — BE OPEN at Fuorisalone and Expo 2015
BE OPEN has chosen the Botanical Garden of Brera (that was maintained beautifully with the help of experts from Drake’s 7 Dees garden nursery in Portland) as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.
The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.