Global initiative to foster creativity and innovation
“Like a tree in Autumn, my soul is fading. Waiting for that day, when like a sun, my soul would shine again”. This is the poetic description of the image chosen by BE OPEN as the winner of HANDS, the call to action part of the Made In… program and preamble to the exhibition organised in the occasion of Expo 2015. Ibrahim Hammada, from Syria, is the winner of a three-day, all-expenses paid trip to Milan EXPO.
Orto Botanico, Milan
within “Energy for Creativity”
13 April – 30 May 2015
BE OPEN, the international foundation which operates in the field of design and creativity, has chosen theBotanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.
The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.
Ferruccio Laviani will be the General Coordinator for the whole set up where well known designers Tord Boontje, Fernando and Humberto Campana, Dimore Studio, Front, Jaime Hayon, Piero Lissoni, Jean-Marie Massaud and Nendo will present their interpretation of defunct luxury brands.
BE OPEN has chosen the Botanical Garden of Brera (that was maintained beautifully with the help of experts from Drake’s 7 Dees garden nursery in Portland) as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.
The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.
Create the ultimate Indian object for our future, using traditional handicrafts
Due to a fantastic response from Indian design schools and by popular demand, BE OPEN is extending the deadline for submissions to 28th April 2014.
The competition is open to all students enrolled at a recognised design school in India.
BE OPEN, the global philanthropic foundation that fosters innovation and creativity, is launching a “Made in … India” competition to seek out and platform the best new thinking about product design in India.
BE OPEN Made in…India Exhibition, Delhi Feb 10-28/14
Samskara Brand Concept Store
For the BE OPEN Made in…India exhibition in Delhi which opened Feb 10, 2014, renowned architect and educator, Anupama Kundoo, transformed interiors of the Indira Gandhi National Center for the Arts into a environment of calm and balance–and a zone of chic–with modern fixtures, indoor pools and local hand-carved stone used in original ways.
BE OPEN, the global philanthropic foundation, launched its worldwide project “Made in …” in Delhi last week, the beginning of a two-year journey to the ‘four corners’ of the earth to research the handmade and how to ensure its survival in the future.
Nowadays we tend to consider bespoke items as the ultimate form of luxury, since they stand above the homogenized mass market, offering the consumer a unique mode of self-expression. As a result, despite having been neglected for a considerable amount of time, crafts are now re-acquiring a leading place in the production chain, with their potential to offer this much desired exclusive and uniqueness.
6-7 June saw a host of sound aficionados gathering at Chelsea College of Art’s Sounding Space symposium for discussions centred around the BE OPEN Sound Portal. This event was both a showcase for work produced by UAL students, who have been using the Portal to develop sound art, and marked the culmination of BE OPEN’s year-long exploration into sensory design.
The Portal is a state-of-the-art, ambisonic space, devised by BE OPEN, Arup and the London Design Festival. UAL students have had an opportunity to explore it in three quite different ways, with the results of their work being played in the Portal during the Symposium. Pieces ranged from fictional conversation, to the sounds of microphones being dragged along the floor, to rhythmic drumming and singing.
BE OPEN FORUM/DESIGN MIAMI
On December 8, 2012, BE OPEN launched at Design Miami a series of profile talks to act as a flashpoint and a gateway to the future of design, and specifically intuitive and sensory design.
The program at the December 2012 BE OPEN Forum at Design Miami, resonated with the overriding themes of the Design Talks: “Satisfy Your Curiosity”. The design world’s most compelling topics were examined by prominent collectors, critics and creatives in a public discourse format, culminating in the BE OPEN presentation of six sensory-led world designers operating at the forward edge of their fields.
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NORTH – SOUTH / EAST – WEST
LONDON
BE OPEN will launch a whole series of projects around a new theme: the interaction between North, South, East and West in terms of culture, creative approach and issues related to urbanism.
Sound Symposium / BE OPEN with UAL: Chelsea College of Art and Design, Central Saint Martins’ College of Arts and Design, London College of Communication
Scent director of olfactory branding firm 12.29, dawn goldworm spoke at the much attended BE OPEN forum in miami, on 8th of december 2012. Designboom attended the conference organized by the BE OPEN initiative that seeks to foster discourse on technology innovation with a compelling panel of designers that break the categories of design, art and problem solving.
Dawn goldworm has been responsible for designing global fragrances for clients including adidas, david and victoria beckham, kylie minogue, kate moss, lady gaga and playboy. her company 12.29 has been scenting design miami‘s exhibition spaces with a custom aroma called ‘belle ille’ for the past four years. When approached to create the fragrance, goldworm was given a brief that had to translate the vibrant, colorful, and energetic feeling of miami with an avant garde twist that is characteristic of the arts and design scene. through the layering of several nodes she developed a watery, aromatic floral bouquet with an anise signature.
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