Press Release
Hands: Ibrahim Hammada From Syria Wins BE OPEN’s Call to Action
“Made in…” at Expo 2015: ‘The Garden of Wonders. A Journey Through Scents’
Orto Botanico, Milan
within “Energy for Creativity”
13 April – 30 May 2015
BE OPEN, the international foundation which operates in the field of design and creativity, has chosen theBotanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.
The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.
Ferruccio Laviani will be the General Coordinator for the whole set up where well known designers Tord Boontje, Fernando and Humberto Campana, Dimore Studio, Front, Jaime Hayon, Piero Lissoni, Jean-Marie Massaud and Nendo will present their interpretation of defunct luxury brands.
The Garden of Wonders — BE OPEN at Fuorisalone and Expo 2015
BE OPEN has chosen the Botanical Garden of Brera (that was maintained beautifully with the help of experts from Drake’s 7 Dees garden nursery in Portland) as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.
The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.