Press and News

What Is Happening to Our Senses and Tastes? BE OPEN Looks Into the Future at Milan Design Week 2013

Ekaterina Vekova

BE OPEN’S second day at the Fuorisalone offered visitors the opportunity to taste the future, with the BE OPEN Talk, a panel discussion moderated by Philippe Daverio on the sensory future and the BE OPEN Food Theatre at the Moroso showroom, a unique food experience.

These events are a part of an extensive programme to research design for the five senses through innovative projects that reach out to the sixth sense, or intuition. The Foundation is committed to developing this concept, finding ways of connecting with people’s intuitive responses through inventive combinations of the sensory and the technological, to create the ultimate in multi-sensory experiences.

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Thoughts and Innovations for the Future, and for the Many Futures

Ekaterina Vekova


BE OPEN FORUM/DESIGN MIAMI

On December 8, 2012, BE OPEN launched at Design Miami a series of profile talks to act as a flashpoint and a gateway to the future of design, and specifically intuitive and sensory design.

The program at the December 2012 BE OPEN Forum at Design Miami, resonated with the overriding themes of the Design Talks: “Satisfy Your Curiosity”. The design world’s most compelling topics were examined by prominent collectors, critics and creatives in a public discourse format, culminating in the BE OPEN presentation of six sensory-led world designers operating at the forward edge of their fields.
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BE OPEN Road Map 2013: Milan, London, Mumbai and Tokyo

Ekaterina Vekova

NORTH – SOUTH / EAST – WEST

LONDON

BE OPEN will launch a whole series of projects around a new theme: the interaction between North, South, East and West in terms of culture, creative approach and issues related to urbanism.

Sound Symposium / BE OPEN with UAL: Chelsea College of Art and Design, Central Saint Martins’ College of Arts and Design, London College of Communication

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BE OPEN Starts a New Experimental Phase for the Sound Portal With University of the Arts London

Ekaterina Vekova

Launching within the framework of BE OPEN: Inside the Academy, which is the educational platform set up by the think tank, the project is part of a broader aim to explore the five traditional senses with the goal of discovering how to trigger the elusive sixth sense, or intuition. The foundation is committed to developing this concept through innovative projects that create the ultimate synthesis of the sensory and technology.

Following its highly successful public unveiling in Trafalgar Square, as a landmark event at the 2012 London Design Festival, the BE OPEN Sound Portal will now be the focus for an inter-college project with University of the Arts London, running April to June 2013.

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Dawn Goldworm + BE OPEN Forum : the Final Branding Frontier Is a Scent Logo

Ekaterina Vekova



Scent director of olfactory branding firm 12.29, dawn goldworm spoke at the much attended BE OPEN forum in miami, on 8th of december 2012. Designboom attended the conference organized by the BE OPEN initiative that seeks to foster discourse on technology innovation with a compelling panel of designers that break the categories of design, art and problem solving.
Dawn goldworm has been responsible for designing global fragrances for clients including adidas, david and victoria beckham, kylie minogue, kate moss, lady gaga and playboy. her company 12.29 has been scenting design miami‘s exhibition spaces with a custom aroma called ‘belle ille’ for the past four years. When approached to create the fragrance, goldworm was given a brief that had to translate the vibrant,  colorful, and energetic feeling of miami with an avant garde twist that is characteristic of the arts and design scene. through the layering of several nodes she developed a watery, aromatic floral bouquet with an anise signature.
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BE OPEN Forum Makes Big Noise at Designboom

Ekaterina Vekova

from left to right: dawn goldworm, marije vogelzang, carter cleveland, marcelo coelho, tuur van balen, and jamie zigelbaum
image © designboom

BE OPEN is a creative think tank whose initiatives strive to promote the work and ideas of global creative minds particularly in the areas of arts,  business, design, education and media. their 2012 / 2013 program is running under the core theme of ‘design of the five senses’ and at design miami/ 2012, they hosted a forum which presented five speakers practicing within diverse fields of design from product, to utilizing food, scent, biochemistry and haptic technology, developing sensorial experiences which are heightened beyond the ones we experience on a daily basis. 

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From the Sensory to the Intuitive

Ekaterina Vekova

The BE OPEN forum explores human perception and how to design for it.

BE OPEN partners with Design Miami/ to launch the BE OPEN Forum, a portal to the future of design practice.

Each of the Forum participants practices outside the boundaries of traditional product design, utilizing food, scent, biochemistry and haptic technology to make research accessible to the global community and imagine the possibilities of design through sensory exploration.

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