“Made in … India” Launches in Delhi

BE OPEN, the global philanthropic foundation, launched its worldwide project “Made in …” in Delhi last week, the beginning of a two-year journey to the ‘four corners’ of the earth to research the handmade and how to ensure its survival in the future.

Nowadays we tend to consider bespoke items as the ultimate form of luxury, since they stand above the homogenized mass market, offering the consumer a unique mode of self-expression.  As a result, despite having been neglected for a considerable amount of time, crafts are now re-acquiring a leading place in the production chain, with their potential to offer this much desired exclusive and uniqueness.

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Sound Art and Noisy Hand Dryers Get Equal Hearing at BE OPEN’s Sounding Space Symposium at Chelsea College of Art

6-7 June saw a host of sound aficionados gathering at Chelsea College of Art’s Sounding Space symposium for discussions centred around the BE OPEN Sound Portal.  This event was both a showcase for work produced by UAL students, who have been using the Portal to develop sound art, and marked the culmination of BE OPEN’s year-long exploration into sensory design.

The Portal is a state-of-the-art, ambisonic space, devised by BE OPEN, Arup and the London Design Festival.  UAL students have had an opportunity to explore it in three quite different ways, with the results of their work being played in the Portal during the Symposium.  Pieces ranged from fictional conversation, to the sounds of microphones being dragged along the floor, to rhythmic drumming and singing.

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Thoughts and Innovations for the Future, and for the Many Futures


BE OPEN FORUM/DESIGN MIAMI

On December 8, 2012, BE OPEN launched at Design Miami a series of profile talks to act as a flashpoint and a gateway to the future of design, and specifically intuitive and sensory design.

The program at the December 2012 BE OPEN Forum at Design Miami, resonated with the overriding themes of the Design Talks: “Satisfy Your Curiosity”. The design world’s most compelling topics were examined by prominent collectors, critics and creatives in a public discourse format, culminating in the BE OPEN presentation of six sensory-led world designers operating at the forward edge of their fields.
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BE OPEN Road Map 2013: Milan, London, Mumbai and Tokyo

NORTH – SOUTH / EAST – WEST

LONDON

BE OPEN will launch a whole series of projects around a new theme: the interaction between North, South, East and West in terms of culture, creative approach and issues related to urbanism.

Sound Symposium / BE OPEN with UAL: Chelsea College of Art and Design, Central Saint Martins’ College of Arts and Design, London College of Communication

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Dawn Goldworm + BE OPEN Forum : the Final Branding Frontier Is a Scent Logo



Scent director of olfactory branding firm 12.29, dawn goldworm spoke at the much attended BE OPEN forum in miami, on 8th of december 2012. Designboom attended the conference organized by the BE OPEN initiative that seeks to foster discourse on technology innovation with a compelling panel of designers that break the categories of design, art and problem solving.
Dawn goldworm has been responsible for designing global fragrances for clients including adidas, david and victoria beckham, kylie minogue, kate moss, lady gaga and playboy. her company 12.29 has been scenting design miami‘s exhibition spaces with a custom aroma called ‘belle ille’ for the past four years. When approached to create the fragrance, goldworm was given a brief that had to translate the vibrant,  colorful, and energetic feeling of miami with an avant garde twist that is characteristic of the arts and design scene. through the layering of several nodes she developed a watery, aromatic floral bouquet with an anise signature.
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BE OPEN Forum Makes Big Noise at Designboom

from left to right: dawn goldworm, marije vogelzang, carter cleveland, marcelo coelho, tuur van balen, and jamie zigelbaum
image © designboom

BE OPEN is a creative think tank whose initiatives strive to promote the work and ideas of global creative minds particularly in the areas of arts,  business, design, education and media. their 2012 / 2013 program is running under the core theme of ‘design of the five senses’ and at design miami/ 2012, they hosted a forum which presented five speakers practicing within diverse fields of design from product, to utilizing food, scent, biochemistry and haptic technology, developing sensorial experiences which are heightened beyond the ones we experience on a daily basis. 

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From the Sensory to the Intuitive

The BE OPEN forum explores human perception and how to design for it.

BE OPEN partners with Design Miami/ to launch the BE OPEN Forum, a portal to the future of design practice.

Each of the Forum participants practices outside the boundaries of traditional product design, utilizing food, scent, biochemistry and haptic technology to make research accessible to the global community and imagine the possibilities of design through sensory exploration.

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BE OPEN Forum at Design Miami/ 2012

Dawn Goldworm, Marije Vogelzang, Carter Cleveland, Marcelo Coelho, Tuur van Balen, and Jamie Zigelbaum

The diverse group of speakers at the BE OPEN forum represented the frontier of design. BE OPEN, an initiative that seeks to foster discourse on technology innovation, hosted a compelling panel of designers that break the categories of design, art and problem solving. The forum focused on the idea of sensory design and highlighted a selection of designers who work with the senses to create new solutions and experiences.

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Designing for the Senses, Designing for the Future

The BE OPEN Forum at Design Miami/ reveals the sensory visions of today’s most innovative designer.

Imagine if you could design a product that appealed to the sixth sense – something that felt intuitively ‘right’.  It would be a runaway success because everyone would want it, without questioning it.  This is the area that the BE OPEN Foundation has chosen to research over the next year. It launched the project at the 2012 London Design Festival with a series of events that focused on the sense of sound and how to design for that.

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The Art of Noises 100 Years Later

The Art of Noises 100 Years Later

Predicting the sound of the future is an indvidious task. Listening again to the work of Francesco Balilla Pratella who wrote the Manifesto of Futurist Musicians in 1910, it is surprising just how dated the music is.

It could have been an Italian version of the piano sonatas that Stravinsky wrote but disavowed later in his life as being too like late Beethoven. Pratella’s piano piece, La Guerra, captures a world of established structures collapsing; what we understand as the tonality is frequently suspended but never fully lost. The focus on chords and their progression is dissolving but we recognise the series of notes played on the piano.  It sounds like Europe as it plunged into the First World War.

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