News – Page 16 – BeOpenFuture

Thoughts and Innovations for the Future, and for the Many Futures

29 March 201310 October 2022Ekaterina Vekova

BE OPEN FORUM/DESIGN MIAMI

On December 8, 2012, BE OPEN launched at Design Miami a series of profile talks to act as a flashpoint and a gateway to the future of design, and specifically intuitive and sensory design.

The program at the December 2012 BE OPEN Forum at Design Miami, resonated with the overriding themes of the Design Talks: “Satisfy Your Curiosity”. The design world’s most compelling topics were examined by prominent collectors, critics and creatives in a public discourse format, culminating in the BE OPEN presentation of six sensory-led world designers operating at the forward edge of their fields.
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BE OPEN Road Map 2013: Milan, London, Mumbai and Tokyo

22 March 201312 March 2019Ekaterina Vekova

NORTH – SOUTH / EAST – WEST

LONDON

BE OPEN will launch a whole series of projects around a new theme: the interaction between North, South, East and West in terms of culture, creative approach and issues related to urbanism.

Sound Symposium / BE OPEN with UAL: Chelsea College of Art and Design, Central Saint Martins’ College of Arts and Design, London College of Communication

Dawn Goldworm + BE OPEN Forum : the Final Branding Frontier Is a Scent Logo

16 December 20123 March 2022Ekaterina Vekova

Scent director of olfactory branding firm 12.29, dawn goldworm spoke at the much attended BE OPEN forum in miami, on 8th of december 2012. Designboom attended the conference organized by the BE OPEN initiative that seeks to foster discourse on technology innovation with a compelling panel of designers that break the categories of design, art and problem solving.
Dawn goldworm has been responsible for designing global fragrances for clients including adidas, david and victoria beckham, kylie minogue, kate moss, lady gaga and playboy. her company 12.29 has been scenting design miami‘s exhibition spaces with a custom aroma called ‘belle ille’ for the past four years. When approached to create the fragrance, goldworm was given a brief that had to translate the vibrant, colorful, and energetic feeling of miami with an avant garde twist that is characteristic of the arts and design scene. through the layering of several nodes she developed a watery, aromatic floral bouquet with an anise signature.
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BE OPEN Forum Makes Big Noise at Designboom

7 December 201218 March 2019Ekaterina Vekova

from left to right: dawn goldworm, marije vogelzang, carter cleveland, marcelo coelho, tuur van balen, and jamie zigelbaum
image © designboom

BE OPEN is a creative think tank whose initiatives strive to promote the work and ideas of global creative minds particularly in the areas of arts, business, design, education and media. their 2012 / 2013 program is running under the core theme of ‘design of the five senses’ and at design miami/ 2012, they hosted a forum which presented five speakers practicing within diverse fields of design from product, to utilizing food, scent, biochemistry and haptic technology, developing sensorial experiences which are heightened beyond the ones we experience on a daily basis.

From the Sensory to the Intuitive

4 December 201218 March 2019Ekaterina Vekova

The BE OPEN forum explores human perception and how to design for it.

BE OPEN partners with Design Miami/ to launch the BE OPEN Forum, a portal to the future of design practice.

Each of the Forum participants practices outside the boundaries of traditional product design, utilizing food, scent, biochemistry and haptic technology to make research accessible to the global community and imagine the possibilities of design through sensory exploration.

BE OPEN Forum at Design Miami/ 2012

2 December 201218 March 2019Ekaterina Vekova

Dawn Goldworm, Marije Vogelzang, Carter Cleveland, Marcelo Coelho, Tuur van Balen, and Jamie Zigelbaum

The diverse group of speakers at the BE OPEN forum represented the frontier of design. BE OPEN, an initiative that seeks to foster discourse on technology innovation, hosted a compelling panel of designers that break the categories of design, art and problem solving. The forum focused on the idea of sensory design and highlighted a selection of designers who work with the senses to create new solutions and experiences.

Designing for the Senses, Designing for the Future

29 November 201218 March 2019Ekaterina Vekova

The BE OPEN Forum at Design Miami/ reveals the sensory visions of today’s most innovative designer.

Imagine if you could design a product that appealed to the sixth sense – something that felt intuitively ‘right’. It would be a runaway success because everyone would want it, without questioning it. This is the area that the BE OPEN Foundation has chosen to research over the next year. It launched the project at the 2012 London Design Festival with a series of events that focused on the sense of sound and how to design for that.

The Art of Noises 100 Years Later

13 November 201218 March 2019Ekaterina Vekova

Predicting the sound of the future is an indvidious task. Listening again to the work of Francesco Balilla Pratella who wrote the Manifesto of Futurist Musicians in 1910, it is surprising just how dated the music is.

It could have been an Italian version of the piano sonatas that Stravinsky wrote but disavowed later in his life as being too like late Beethoven. Pratella’s piano piece, La Guerra, captures a world of established structures collapsing; what we understand as the tonality is frequently suspended but never fully lost. The focus on chords and their progression is dissolving but we recognise the series of notes played on the piano. It sounds like Europe as it plunged into the First World War.

“Magic” Portal Lands in Trafalgar Square to Transport Us to the Next Frontier of Sound

24 October 201218 March 2019Ekaterina Vekova

THE BE OPEN sound portal is open to the public 19-23 September

London, Wednesday 19 September: The BE OPEN Sound Portal has arrived in London’s Trafalgar Square. A mysterious, black, rubberised cube, it will host five soundscapes over the next five days so that the public can ‘switch on their hearing’ to appreciate the most advanced audio technology in the world.

BE OPEN: Sound Design Talk

2 October 201218 March 2019Ekaterina Vekova

Source: wallpaper.com

The debate in Covent Garden last night was a sound argument for a sonically enhanced future. Can intelligent, personable sound design encourage us to spend more in retail environments? Could sound help the older generation feel more comfortable? Will electric cars soon be jamming our streets, all playing the same sonorous ‘G’ note from beneath their bonnets? Can a better understanding of sound and our sensory systems help us design anything from household products to skyscrapers that can breathe, grow and ‘think’?