Designing for the Senses, Designing for the Future

The BE OPEN Forum at Design Miami/ reveals the sensory visions of today’s most innovative designer.

Imagine if you could design a product that appealed to the sixth sense – something that felt intuitively ‘right’.  It would be a runaway success because everyone would want it, without questioning it.  This is the area that the BE OPEN Foundation has chosen to research over the next year. It launched the project at the 2012 London Design Festival with a series of events that focused on the sense of sound and how to design for that.

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The Art of Noises 100 Years Later

The Art of Noises 100 Years Later

Predicting the sound of the future is an indvidious task. Listening again to the work of Francesco Balilla Pratella who wrote the Manifesto of Futurist Musicians in 1910, it is surprising just how dated the music is.

It could have been an Italian version of the piano sonatas that Stravinsky wrote but disavowed later in his life as being too like late Beethoven. Pratella’s piano piece, La Guerra, captures a world of established structures collapsing; what we understand as the tonality is frequently suspended but never fully lost. The focus on chords and their progression is dissolving but we recognise the series of notes played on the piano.  It sounds like Europe as it plunged into the First World War.

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The Winner for the Sound of the Future Is Back to the Planet

The winner for the sound of the future is Back to the Planet

http://beopenfuture.com/poll

BE OPEN searched the world of today to find a series of diverse sounds that might represent the soundscape of the future.  No one quite knows what we will be listening to in the future, perhaps with advances in technology our planet will be a much quieter place, with the only sounds being bleeping computers, electric cars, giant wind turbines and spacecraft.  Or perhaps the soundscape will be even more chaotic than the world of today.  Either way you can catch a glimpse if you listen again to our collection of sounds.

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“Magic” Portal Lands in Trafalgar Square to Transport Us to the Next Frontier of Sound

THE BE OPEN sound portal is open to the public 19-23 September

London, Wednesday 19 September:  The BE OPEN Sound Portal has arrived in London’s Trafalgar Square.  A mysterious, black, rubberised cube, it will host five soundscapes over the next five days so that the public can ‘switch on their hearing’ to appreciate the most advanced audio technology in the world.

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BE OPEN: Sound Design Talk

BE OPEN: Sound Design Talk

Source: wallpaper.com

The debate in Covent Garden last night was a sound argument for a sonically enhanced future. Can intelligent, personable sound design encourage us to spend more in retail environments? Could sound help the older generation feel more comfortable? Will electric cars soon be jamming our streets, all playing the same sonorous ‘G’ note from beneath their bonnets? Can a better understanding of sound and our sensory systems help us design anything from household products to skyscrapers that can breathe, grow and ‘think’?

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BE OPEN: Awards

BE OPEN: Awards

Source: wallpaper.com

Last Friday night at London’s Earls Court exhibition centre, a panel of prestigious design-world figures put together their creative minds to select three future-thinking young designers to win the 2012 BE OPEN Awards. The awards programme, launched earlier this year at Milan Design Week, was set up to support emerging design talent by the BE OPEN foundation, a creative Think Tank headed by Russian entrepreneur and philanthropist Elena Baturina.

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BE OPEN: Sound Portal Lunchtime Talk

Source: wallpaper.com

‘Do you remember the very first scene from “A Space Odyssey”, where the monkey picks up a bone and whacks the other monkey over the head with it?’

Ben Evans, London Design Festival director, is describing the inspiration for the design of the BE OPEN Sound Portal, an audio installation that was placed in the centre of Trafalgar Square during last week’s Festival. ‘In the background of the scene,’ he continues, ‘there’s a big black obelisk and no one explains to you what it is. It appears again at the end of the film as a metaphor for the past, present and future.’

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Review of BE OPEN Sound Design Talk in Association With Wired Consulting

Thursday 20 September 6-8pm
The Hospital Club, 24 Endell Street, Covent Garden

BE OPEN hosted a panel discussion in collaboration with WIRED Consulting (the bespoke events arm of the internationally renowned magazine WIRED UK), on Thursday 20 September at London’s Hospital Club. Tom Cheshire, Associate Editor of WIRED UK,  moderated a panel of leading design minds, including celebrated designer Tom Dixon, Roland Lamb, Matthew Herbert, Lauren Stewart and Benjamin Koren.

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