BE OPEN, a creative think tank founded by the international entrepreneur and philanthropist Elena Baturina, is launching its next global open call for visual responses that address the interrelation between design and nature.
Entries will explore the creative transformation of the world around us, as it interacts with nature in the most general sense. The aim is to examine the ways in which design and nature can intertwine, complement and supplement each other, create opposition or harmony, or even make the perfect match.
BE OPEN’s official partner for this project is the Herbarium bar in Austria. Herbarium has pledged EUR 1,000 in prize money, to be awarded to the winner of the open call.
The open call begins on November 7, and submissions will be accepted until December 20, 2016. All entries must be in the format of a short video (up to 60 seconds). Videos must be posted on the Instagram with the hashtag #BEOPENDesignNature.
The winner of the open call will be selected by the BE OPEN team together with Herbarium.
Located in the heart of the Tyrolean Alps, Herbarium is a bar with a difference. Its philosophy is based on cherishing local herbs and old recipes to design unique cocktails that have a positive effect on people’s wellbeing. What Herbarium shares with other innovative start-ups all over the world is a business concept based on sustainability and a profound respect for local nature.
The creative idea behind Herbarium belongs to the young entrepreneur Olga Luzhkova, who said: “We are delighted to partner with BE OPEN and support this open call. At Herbarium, we see local flora as an inspiration for creating unique beverages. We want to encourage people to cherish and celebrate nature, while using their creative energy to make a positive change in whatever walk of life they pursue”.