Tord Boontje and Piero Lissoni Projects for BE OPEN Foundation’s Exhibition the Garden of Wonders. A Journey Through Scents.

Tord Boontje and Piero Lissoni Projects for BE OPEN Foundation’s Exhibition the Garden of Wonders. A Journey Through Scents.

Orto Botanico, Milan
within “Energy for Creativity”
13 April – 30 May 2015

BE OPEN, the international foundation which operates in the field of design and creativity, has chosen theBotanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.

The Garden of Wonders. A Journey Through Scents will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.

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Hands: Ibrahim Hammada From Syria Wins BE OPEN’s Call to Action

“Like a tree in Autumn, my soul is fading. Waiting for that day, when like a sun, my soul would shine again”. This is the poetic description of the image chosen by BE OPEN as the winner of HANDS, the call to action part of the Made In… program and preamble to the exhibition organised in the occasion of Expo 2015. Ibrahim Hammada, from Syria, is the winner of a  three-day, all-expenses paid trip to Milan EXPO.

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“Made in…” at Expo 2015: ‘The Garden of Wonders. A Journey Through Scents’

“Made in…” at Expo 2015: ‘The Garden of Wonders. A Journey Through Scents’

Orto Botanico, Milan
within “Energy for Creativity”
13 April – 30 May 2015

BE OPEN, the international foundation which operates in the field of design and creativity, has chosen theBotanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.

The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.

Ferruccio Laviani will be the General Coordinator for the whole set up where well known designers Tord Boontje, Fernando and Humberto Campana, Dimore Studio, Front, Jaime Hayon, Piero Lissoni, Jean-Marie Massaud and Nendo will present their interpretation of defunct luxury  brands.

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The Garden of Wonders — BE OPEN at Fuorisalone and Expo 2015

BE OPEN has chosen the Botanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.

The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.

Read more >>