BE OPEN has chosen the Botanical Garden of Brera as the amazing background of a sophisticated interdisciplinary project whose central theme is perfume.
The research will be presented on the occasion of EXPO 2015 in May, with a special preview during the Milan Design Week in April, due to the aesthetic and philosophical features this products embodies.
Ferruccio Laviani will be the General Coordinator for the whole set up where well known designers Tord Boontje,Fernando and Humberto Campana, DimoreStudio, Front, Jaime Hayon, Piero Lissoni, Jean-Marie Massaud and Nendo will present their interpretation of defunct luxury brands.
Describing his project, Laviani says: “Nothing better than a garden can narrate the story and the olfactory path presented by BE OPEN: perfumes concealing other perfumes, both natural and alchemic, original and extraordinary. The layout is composed of simple outdoor elements that, due to an unusual finishing, transform the common greenhouses into precious objects containing worlds representing various essences. The gardens of Brera, then, become the enchanted forest of the painting by Alberto Savinio where colourful toys turn into fragrant ingots through in which the visitor can get lost.”