Creative Think Tank BE OPEN Highlights Sensory Design at the 2012
London Design Festival
17 th -23 rd September 2012
BE OPEN, the global think tank set up to foster creativity and innovation, arrives in London for the 2012 London Design Festival on the occasion of the tenth anniversary of the largest design event in the UK. The Festival’s programme attracts visitors from all over the world, and the foundation will be part of this huge showcase with a whole series of activities. BE OPEN’s events in London are part of a broader project by the think tank to explore the five traditional senses – sight, smell, taste, touch and sound – the starting point for research into the next realm, that of the sixth sense, or intuition. Sixth sense design would represent the ultimate synthesis of human sensory perception and technological genius, offering an infinite variety of sensations that would overcome the perceived limitations of design today.