The young Indian designers stood, with studied insouciance, alongside their product displays in the Indira Gandhi National Centre for the Arts in Delhi. The default seemed to be pairs of designers: smiling thirtysomethings, male, encased in tight, highly finessed jackets and trousers. You may not have heard of Deepak and Sanjiv Whorra, Prateek Jain and Gautam Seth, or Thukral and Tagra. You probably haven’t handled terracotta iPod docks, geometrically tiled tables in Gujarati marble, or peacock wall-lamps, because most of the designers here are unknown outside India. And yet they have the patronage of international philanthropic foundation BE OPEN.
Press Release
Milan Design Week — BE OPEN Young Talent Award
BE OPEN Made in … India Competition
“Made in … India” Launches in Delhi
BE OPEN, the global philanthropic foundation, launched its worldwide project “Made in …” in Delhi last week, the beginning of a two-year journey to the ‘four corners’ of the earth to research the handmade and how to ensure its survival in the future.
Nowadays we tend to consider bespoke items as the ultimate form of luxury, since they stand above the homogenized mass market, offering the consumer a unique mode of self-expression. As a result, despite having been neglected for a considerable amount of time, crafts are now re-acquiring a leading place in the production chain, with their potential to offer this much desired exclusive and uniqueness.