THE GARDEN OF WONDERS.
A JOURNEY THROUGH SCENTS
The research on perfume focuses on the heritage of values of small business realities, communities which have been able to pass on traditions, expertise and relationships over the years. BE OPEN decided to explore the world of fragrances focusing on some historic brands which have disappeared, international excellences whose fame has decreased over the years because of a sometimes-too-aggressive global market.
ONE EXHIBITION, THREE SECTIONS
Ferruccio Laviani has created the general set up of a diffused museum composed by three sections. A Journey Through Scents is a visual, interactive tour introducing visitors to the most general aspects of perfume. The Houses of Wonders embraces 8 installations by 8 designers who worked on defunct brands applying their own personal vision in an effort to rebrand them. A Vision in a Box, finally, is an imaginative showcase of different bottles designed by famed designers inspired by the shapes that can contain the fragrance of the future.