Lissoni Associati – Lundborg And The Workshop of a “Nose” – Lundborg

“Lundborg is a historic name of American perfume-making tradition, operating since 1860, when its founder John Marlie Lundborg created Violette Flor. Since then, Lundborg originated a proper perfume-making workshop, located in New York.

My contemporary interpretation is a composition of two big, light bookcases, backlit by white-lighted walls, whose predominant item is a perfume bottle. The inspiration comes from the design of one of the historic bottles, recreated in four different graphic variations recalling the style of old bottles.

700 flacons, created especially for the event, are included in the exhibition.

For the central part of the room I designed a perfume workshop, creating a sculpture made up of ampoules, stills, black orchid pots, hanging plants and large pieces of glassware recalling the story of the brand and of the craft.”

Lundborg was established in 1850 in New York. Its founder was a Sweden who emigrated to the United States, John Marlie Lundborg. In 1872 he sold a part of the company to Richard D. Young, and by 1873, the firm was reorganized as Young, Ladd & Coffin. Lundborg ceased to exist in 1880.

Fragrance: ‘The New Violet City’
A spectacular summer day in the Big Apple. The atmosphere is overfilled with the perfume of iris and rose, wafting from Central Park which dominates emblematic. As we pass through Times Square, we are lulled by the sweet breeze from New York harbour, rich in bergamot and rice powder fragrances. We push the workshop door and discover this energising, talc powder perfume, with quivering, sweet notes of violets.

Lissoni Associati


PIERO LISSONI (1956) architect, designer and art director, after graduating in architecture from the Politecnico di Milano, started out on his career as designer and art director. Together with Nicoletta Canesi he opened the Lissoni Associati studio in 1986 in Milan.

1996 saw the creation of Graph.x, a company dedicated to the development of graphics projects. The work of the studio, with a staff of over 60 people, involves architecture and interiors, industrial and graphic design. Projects include hotels, resorts, showrooms, shops, headquarters, trade fair stands, private houses, and yachts, from furnishing to lighting, from art direction to corporate identity, from catalogues to packaging.

Piero Lissoni develops projects for Alessi, Boffi, Cappellini, Cassina, Desalto, Fantini, Flos, Fritz Hansen, Glas Italia, Kartell, Knoll International, Lema, Living Divani, Lualdi, Porro, Tecno and Thonet.

The studio is currently developing projects worldwide, among which Al Zorah Resort Hotel in Ajman, Persian Gulf/United Arab Emirates, a boutique hotel in the centre of Moscow, the interior architecture and design of a tower in Shanghai for the Swire Hotels group.