Global initiative to foster creativity and innovation
BE OPEN Installation: House of the Senses by Christophe Pillet, part of INTERNI’s
HYBRID ARCHITECTURE & DESIGN project
Video installation by Studio Azzurro
Università Statale di Milano, Cortile della Farmacia
8-21 April
BE OPEN FORUM/DESIGN MIAMI
On December 8, 2012, BE OPEN launched at Design Miami a series of profile talks to act as a flashpoint and a gateway to the future of design, and specifically intuitive and sensory design.
The program at the December 2012 BE OPEN Forum at Design Miami, resonated with the overriding themes of the Design Talks: “Satisfy Your Curiosity”. The design world’s most compelling topics were examined by prominent collectors, critics and creatives in a public discourse format, culminating in the BE OPEN presentation of six sensory-led world designers operating at the forward edge of their fields.
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NORTH – SOUTH / EAST – WEST
LONDON
BE OPEN will launch a whole series of projects around a new theme: the interaction between North, South, East and West in terms of culture, creative approach and issues related to urbanism.
Sound Symposium / BE OPEN with UAL: Chelsea College of Art and Design, Central Saint Martins’ College of Arts and Design, London College of Communication
BE OPEN Installation: House of the Senses by Christophe Pillet, part of INTERNI’s
HYBRID ARCHITECTURE & DESIGN project
Video installation by Studio Azzurro
8-21 April
Università Statale di Milano, Cortile della Farmacia
Launching within the framework of BE OPEN: Inside the Academy, which is the educational platform set up by the think tank, the project is part of a broader aim to explore the five traditional senses with the goal of discovering how to trigger the elusive sixth sense, or intuition. The foundation is committed to developing this concept through innovative projects that create the ultimate synthesis of the sensory and technology.
Following its highly successful public unveiling in Trafalgar Square, as a landmark event at the 2012 London Design Festival, the BE OPEN Sound Portal will now be the focus for an inter-college project with University of the Arts London, running April to June 2013.
BE OPEN forum at Design Miami 2012
Designboom
December 08, 2012
Elena Baturina. Open to Ideas
Billionaire
December 11, 2012
Dawn Goldworm + BE OPEN forum. The final branding frontier is a scent logo
Designboom
December 16, 2012
Scent director of olfactory branding firm 12.29, dawn goldworm spoke at the much attended BE OPEN forum in miami, on 8th of december 2012. Designboom attended the conference organized by the BE OPEN initiative that seeks to foster discourse on technology innovation with a compelling panel of designers that break the categories of design, art and problem solving.
Dawn goldworm has been responsible for designing global fragrances for clients including adidas, david and victoria beckham, kylie minogue, kate moss, lady gaga and playboy. her company 12.29 has been scenting design miami‘s exhibition spaces with a custom aroma called ‘belle ille’ for the past four years. When approached to create the fragrance, goldworm was given a brief that had to translate the vibrant, colorful, and energetic feeling of miami with an avant garde twist that is characteristic of the arts and design scene. through the layering of several nodes she developed a watery, aromatic floral bouquet with an anise signature.
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from left to right: dawn goldworm, marije vogelzang, carter cleveland, marcelo coelho, tuur van balen, and jamie zigelbaum
image © designboom
BE OPEN is a creative think tank whose initiatives strive to promote the work and ideas of global creative minds particularly in the areas of arts, business, design, education and media. their 2012 / 2013 program is running under the core theme of ‘design of the five senses’ and at design miami/ 2012, they hosted a forum which presented five speakers practicing within diverse fields of design from product, to utilizing food, scent, biochemistry and haptic technology, developing sensorial experiences which are heightened beyond the ones we experience on a daily basis.
The BE OPEN forum explores human perception and how to design for it.
BE OPEN partners with Design Miami/ to launch the BE OPEN Forum, a portal to the future of design practice.
Each of the Forum participants practices outside the boundaries of traditional product design, utilizing food, scent, biochemistry and haptic technology to make research accessible to the global community and imagine the possibilities of design through sensory exploration.
Dawn Goldworm, Marije Vogelzang, Carter Cleveland, Marcelo Coelho, Tuur van Balen, and Jamie Zigelbaum
The diverse group of speakers at the BE OPEN forum represented the frontier of design. BE OPEN, an initiative that seeks to foster discourse on technology innovation, hosted a compelling panel of designers that break the categories of design, art and problem solving. The forum focused on the idea of sensory design and highlighted a selection of designers who work with the senses to create new solutions and experiences.
