Elvira Bolat

Dr. Bolat is a Programme Leader, BU’s first inter-faculty degree and Global Engagement Leader at the Department of Marketing, Faculty of Management. Elvira’s research covers digital aspects of businesses and their marketing. Her doctoral research focused on mobile technology capabilities and their role in service innovation practices in the creative SMEs. She has written papers on the use of digital technology in Higher Education. She is deputy-chair for Business-to-Business Special Interest Group (SIG), Academy of Marketing.