Jean-Marie Massaud (Toulouse, 1966), with a degree in 1990 at the Ensci-Les Ateliers design institute in Paris, has worked on a wide range of projects, from architecture to objects: from one-offs to mass products, large settings to small contexts. Brands like Axor Cassina, Christofle, Poliform, Toyota seek his ability to combine comfort and elegance. His research on lightness sums up three major goals: individual and collective satisfaction, economic and industrial efficiency, and concern for the environment. When he was asked to imagine a new stadium for the city of Guadalajara, Mexico, he invented a building with the form of a volcano mixed with a cloud, as part of a program of urban development that combined leisure time and culture, nature and urban growth. The project became a reality in July 2011. The compact car MeWe, developed in partnership with Toyota and presented in Paris in 2013, is a synthesis of economic and ecological concepts, an innovative multi-use platform that is also a car for people, with a body in expanded polypropylene.
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