The section became an imaginative showcase of bottles and perfume containers, created by young designers in line with the theme of ‘fragrance of the future’.
The designers who took part in this included: Werner Aisslinger, Analogia Project, Philippe Bestenheider, Mist‐o, GamFratesi, LucidiPevere, Karim Mekhtigian, Ludovica e Roberto Palomba, Thukral&Tagra and Victor Vasilev.
The special pavilion hosting 10 projects that deal with the flacon deemed to contain the fragrance of the future. Each one of the 10 designers involved put his own philosophy into it and came up with a unique and exciting interpretation of the subject.
