“The design is closely connected with the material which was proposed to me and I do believe that the final outline cannot be separated from the specific features of silver.
SREBRO, which means SILVER in Slavic languages, comes from some simple considerations:
Sustainability, it is a durable object (not disposable) consisting in a refillable perfume bottle;
Her Majesty Geometry, the (round-shaped) outline is simple and it highlights the imposing size with no futile distractions;
Memory of the unconscious, the sprayer is the part that makes us easily perceive just how functional the object is.”
Born in 1974 in Plovdiv, Bulgaria. At the age of 15 his family immigrated to Israel. He studied architecture at the Politecnico in Milan and at the Royal Danish Academy of Fine Arts in Copenhagen. At the end of his studies, he decided to stay in Milan and in 2004 started his own practice.
Collaborations with companies like Boffi, Living Divani, MDF Italia and Antrax, have resulted in his winning several international awards such as Chicago Atheneaum of Design ‘Good Design Award’, ADI Design Index, German Design Award.
His design ideas are inspired by the continuous search for formal and material purity.