After April in Milan, two further creative hubs – London and Basel – are earmarked for the initial sessions of BE OPEN events in 2012. Leading thinkers, artists, architects, philosophers and designers will be invited to come together, creating a vital mix of the worlds of design and business. They will be presented with topics for discussion that relate to current and future social, environmental and economic needs. Conferences will be open to the public and filmed for dissemination via the web, so that the topics discussed and ideas generated can have a life beyond the initial meetings.
The umbrella theme of the inaugural BE OPEN events at the International Design Week of Milan / FuoriSalone in 2012 was “Be open to the future”. The three BE OPEN conferences are organized in partnership with INTERNI magazine and they ran at Aula Magna of Universita degli Studi di Milano on April 17th, 18th and 19th.
Each conference had a specific transversal theme to be reflected on by a panel of international figures from cultural, business, innovation and project-related sectors. BE OPEN conferences allow a glimpse into the future, in line with the INTERNI LEGACY project which offers a perspective on socio-cultural phenomena. BE OPEN conferences are presented and coordinated by the well known sociologist and writer Francesco Morace (Future Concept Lab) and high profile speakers are involved.
Francesco Morace, sociologist, writer
Sociologist, journalist and author of over 20 books translated into various languages, ranging in subject from trends in consumption to social change. Founder of a Research and Strategic Institute – Future Concept Lab (1989). Mr. Morace is also Professor at Domus Academy and Milan’s Politecnico. He has participated in conventions and seminars in 22 countries worldwide.
Among the international clientele of Future Concept Lab are American Express, BMW, Club Med, Coca-Cola Company, The Walt Disney Company, LG Electronics, L’Oréal Group, LVMH, Mercedes-Benz, Natura Cosméticos, Nike, Nokia, Petrobras, Philips, Procter & Gamble, Samsung и Whirlpool. Mr. Morace is also engaged in collaboration with a great many Italian companies, developing the concept of excellence for products and technologies made in Italy. His clients include Barilla, Ferrero, Gruppo COIN, Deborah Groups, Alessi, Unicredit, Artemide, Illy и Pomellato.
Among the most important titles by Francesco Morace, released in 2010 are Verità e Bellezza (‘Veracity & Beauty’) и Il Talento dell’Impresa: L’Impronta Rinascimentale in dieci aziende italiane (‘Talent of Enpterprise: Renaissance Traces across 10 Italian Companies’). Francesco Morace is a regular columnist for Adv, Interni, Mark Up and other special focus international magazines and journals. He also has a daily blog called “Previsioni e Sentimenti” on the Sole 24 Ore Nova online edition.