BE OPEN Made in India Competition set the goal to “create the ultimate Indian object for the future.”
A challenge to design the objects of the future, using traditional handicrafts was launched by BE OPEN within the Made in India programme. The competition was to seek out and platform the best new thinking about product design in India.
The competition was open to all Indian design students. They were asked to present a detailed description of the design and build for an object that could be anything from an everyday household item to a luxury one-off in one of 5 categories: furniture, home accessories, home textiles, fashion and fashion accessories.
The idea was to bring innovative thinking to object design, reinterpreting traditional skills to create something that has contemporary, global appeal.