Sunil Sethi

Sethi champions India’s handmade product globally. He is the President of the Fashion Design Council of India, representing 350 Indian designers. Sethi founded his own fashion-sourcing agency for Western brands entering India, Alliance Merchandising, in 1988, which oversees product development and buying in India for major international brands. Since 2002, he has taken more than 25 Indian fashion designers on to the global stage, selling their products under their own brands to notable stores such as Selfridges, Golf & Co, The Conran Shop, Habitat and Coin.