An internationally recognised designer, Sebastian majored in Sciences at school, then studied Industrial Design Engineering at Central St. Martins, when he also worked with the Clash designing clothing, record sleeves and posters. He is an energetic advocate of design. He lectures, judges design awards, and has written several books, articles and papers on the subject. He started his professional career at Wolff Olins designing branding for the likes of Shell and Pilkington Glass, before moving on to lead hard-goods merchandise design at Mothercare. In 1986 he founded Sebastian Conran Associates design studio.