Giorgio Galli’s passion for graphics and design, a strong ability to create identity and develop image enhancement projects combined with a good knowledge of technology are the main ingredients of his success over the last twenty years. Giorgio started his career in the United States. His first job took him to Lucasfilm in San Francisco and provided Giorgio the opportunity to learn a new technological approach on graphic design and branding. Then he became art director of the Swatch Lab in Milano personally designing hundreds of watches that quickly achieved recognition and awareness in the marketplace, helping to create the Swatch prodigy in the early 1990’s.Year after year, Giorgio developed a unique expertise and soon he created his own company, initially founded with the 21 Investimenti, the Merchant Bank of the Benetton family.