Francesco Morace

Sociologist, journalist and author of over 20 books translated into various languages, ranging in subject from trends in consumption to social change. Founder of a Research and Strategic Institute – Future Concept Lab (1989). Mr. Morace is also Professor at Domus Academy and Milan’s Politecnico. He has participated in conventions and seminars in 22 countries worldwide. Among the international clientele of Future Concept Lab are American Express, BMW, Club Med, Coca-Cola Company, The Walt Disney Company, LG Electronics, L’Oréal Group, LVMH, Mercedes-Benz, Natura Cosméticos, Nike, Nokia, Petrobras, Philips, Procter & Gamble, Samsung и Whirlpool. Mr. Morace is also engaged in collaboration with a great many Italian companies, developing the concept of excellence for products and technologies made in Italy. His clients include Barilla, Ferrero, Gruppo COIN, Deborah Groups, Alessi, Unicredit, Artemide, Illy и Pomellato. Among the most important titles by Francesco Morace, released in 2010 are Verità e Bellezza (‘Veracity & Beauty’) и Il Talento dell’Impresa: L’Impronta Rinascimentale in dieci aziende italiane (‘Talent of Enpterprise: Renaissance Traces across 10 Italian Companies’). Francesco Morace is a regular columnist for Adv, Interni, Mark Up and other special focus international magazines and journals. He also has a daily blog called “Previsioni e Sentimenti” on the Sole 24 Ore Nova online edition.