Elie’s overriding philosophy is: “everything should be made as simple as possible, but not simpler” (Albert Einstein). A graduate of the International School of Design of Valencienne and the ICAM School of Engineering, Ahovi has worked with high tech companies such as Microsoft, Xbox, Dell, Salomon and Oxylane.
He is passionate about “big cities, boomboxes and pancakes,” as well as technologies that can be used in futuristic projects such as a marine drone to deal with plastic rubbish collected in the sea, low energy washing machines and game boxes.
In all of these projects, Ahovi “tries to apply an industrial design method based on users, developing powerful tools to answer different challenges.” Elie’s projects are focused on the dialogue between present and future technologies. He creates subtle interventions for big brands, researching and developing prototypes for them. Ahovi’s approach often involves redesigning existing forms, including everyday objects such as washing machines and lamps. He overhauls design from within, changing the way objects and machines work. The result is new forms that are cleaner, simpler and more logical versions of the originals, offering us different and infinitely better ways of living. He currently works at studio MINIMAL, Inc., Chicago, USA.