The talk is investigate how it has become even more important for people to meet in person and share information, ideas and emotions.
As BE OPEN's Founder, Russian businesswoman, entrepreneur and philanthropist, Elena Baturina, said “BE OPEN's year-long programme, which is focused on designing for the five senses, is about leading us closer to that mysterious sixth sense, intuition. It's a journey into intuitive design through a synthesis of the sensory and technology, a fusion that could produce an enticingly infinite variety of sensations.“
Panellists including special guest Tom Dixon will discuss how a better understanding of our sensory systems can help us design everything from household products to skyscrapers that can breathe, grow and 'think'. The event is free and open to all with a performance by Sound Portal artist Jo Thomas to conclude.
BE OPEN explores the five traditional senses – sight, smell, taste, touch and sound – the starting point for research into the next realm, that of the sixth sense, or intuition. Sixth sense design would represent the ultimate synthesis of human sensory perception and technological genius, offering an infinite variety of sensations that would overcome the perceived limitations of design today.
Bringing together world-renowned designers that explores vital questions pertinent to evolving industries, developing markets and advancing culture through design education
The three BE OPEN conferences are organized in partnership with INTERNI magazine and they run at Aula Magna of Universita degli Studi di Milano on April 17th, 18th and 19th.