SFELAB focuses on research and communication, with expertise in a range of different disciplines: interactive art, web, photography, video, graphics and illustration. The studio was founded in 2011 by Marco Brienza (computer processing and photography), Giorgio Pagani (computer processing and sound) and Tommaso Nava (graphics and illustration).
In 2012 Pietro Porro (director) joined the group. The heterogeneity of the group allows them to apply their different forms of knowledge and ability to multidisciplinary projects that address both aesthetic and practical needs and involve the active participation of the user.